Hilariously un-athletic girls
They wanted to create a space to talk about sex trafficking with their community in a welcoming way.
They decided to do something so outside of their comfort zone that people couldn’t help but ask why. They tag-lined themselves as “hilariously un-athletic girls” and announced their plans to cycle 1,700 miles down the Pacific Coast. This immediately captured people’s attention and prompted them to dig deeper into their reason for riding.